Carving the Mountains

Carving the Mountains is a short film which was directed by Juan Rayos. It is a longboard skating video done with Madrid’s Longboard Girl Crew that has been gaining popularity in small, niche pockets of the internet.

Being that is a sports short film, particularly one focused on transmitting the feeling of longboarding’s “stoke” to the audience, there is no plot or dialogue just nice, clean cinematography and well selected musical accompaniments. Now some people really like plot and ideas and things, but there is value in the lack of a plot. This short film is attempting to convey the emotion of fun, summer days spent out skating with friends, that idea is so basic is does not need to be spelled out because the emotive response is the important one and would be muddled in an addition of words.

If this is to be viewed as a type of commercial for longboarding in general, it would be attempting to achieve “affective economics” with / or “love mark” the viewer. The idea is not to have a plot, the idea is to have an emotion and have the viewer connect so thoroughly to that emotion that they then go out and do something – in advertising’s case buy something, in this case grab your deck and your friends and go out longboarding.

This short film can be watched below on youtube. It is also available on vimeo: